During the 2012 Olympics, Boris Johnson tried to zip wire across London and got himself stuck. While he was still dangling, we quickly created a meme and a dedicated blog. An hour or so later, #DangleBoris trended on Twitter. It attracted 8 million page views in 48 hours. NBC aired it. Newspapers covered it. Blogs featured it. Vanessa Feltz even interviewed us on the radio.

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